Analyse The Social Media Usage Of Business †MyAssignmenthelp.com

Question: Discuss about the Analyse The Social Media Usage Of Business. Answer: Introduction The following is the proposal of doing research on gathering data on using social media by the companies and what are the advantage and disadvantages of using this platform (Sigala et al. 2012). Hence the objectives of the project and scope of the project is outlined in the below. Summary of the literature review done on the topic is also discussed briefly. The theories and social web aspects that have been identified are given and based on that the research methodology is formed. The different aspects of using the primary and secondary method of data collection, interview and questionnaire-forming method is proposed in the later part. The different factors like reliability; validity is discussed in the following chapter (Leonardi et al. 2013). The sampling method and sample size selected for the data is also be included as well with the research limitations and research schedule in a chart. Project objectives The main objectives of this project is To critically analyse the advantage and disadvantage of using social media platform in the different business activity To critically analyse different concepts of social theories that can be analysed and used for conducting further studies in the field To analyse the influence of the social media utility To provide a relevant recommendation for organisations that are using or willing to use this as a business activity conducting platform Project scopes The scope of this project lies in the potential benefit of using social media in business activity in different operations of business. The market opportunity of using the social media and advantages that the company must be aware of and disadvantages that they must be keeping distance can be suggested as the scope of this project (Panneerselvam 2014). The article or journal is insightful in giving Small or medium sized organisations to strategise in their social media incorporation plan. Literature review The journals and articles that are gathered in this context emphasizes on the advantages and disadvantages of using social media in the in business operations. This literature review also includes the social exchange theory, social spiral viral models and demonstration of critically analysed staircase model. This models also relates to the social media and network business must adopt to for getting better advantage of this platform in required aspects of the business (Sigala et al. 2012). It has been clearly opined in the business that the small sector companies and smaller and medium sized business always uses this platform more than other big organisations uses for its operations. The have found the social media platform useful. The major aspect of using the media has also increased because of the wide range of audience that can be approached by this (Picazo-Vela et al. 2012). Building a brand is essential for some industry and thus approaching more of the customers and maintaining the customer relationship management has also been important for the companies using this. Customer retention is also one of the major objectives that can be backed up by the social portal. However, this method of reaching the customers is also disadvantageous when there are complainants of the customers negatively affect the implementation process (Leonardi et al. 2013). Some of the most common tool used for recruitment and customer relationship management are Twitter, Facebook, Pinterest, YouTube and also the official Websites of different business. In this platform, the more loyal customers will follow the accounts of the pages that are easily available for them. This has also been helpful in converting the leads that has been generated from the social media usage. The staggering number of users who are using the social media as of 2017 the number has come to 2.46 billion people, are a ripe customer base for reaching them on different purpose (Laroche et al. 2013). To create and increase the brand value of the company or to reach new customers; gauging the influence of the company in their customers; gauging behavioural issues in customer relationship are very much eased by the using social media tools. Again, the disadvantages of using these tools can be cited, as the company must use it in their advantage, while maintaining social ethics. The performance of those organisations is dependent upon it and gets affected by different comments. Social exchange theory is based upon the customer interaction and potential rewards and awards systems of using the interaction. The organisations can relate to these things as there is also a cost benefit analysis associated with this theory. There is a profitable side of using the social interaction with the marketers as well as a punishment. The punishment here will be if the customers do not turn up for purchase. The positive interaction is needed though there wont be a possibility of repeat purchase. The interaction must have a humane touch to sustain the social relations as bots would not be effective in this aspect of business (Sigala et al. 2012). The social spiral viral model suggests that the content that the business shares in the web where it is used by all the potential customer or audience of the company must be implanted strategically. The campaigns and advertisements that are used must be integrated with all marketing programs of the company. Thus the social media optimisation concept has been put through. This activity is rather technological for undermining the business corporationss whole marketing strategy (Patinoe et al. 2012). The factors takes into consideration of the target market audience, positioning of the company and its products and social media behaviour patterns of the brands audiences. The main theme of this model is content created in terms of getting g more views in the internet. The social staircase model takes into consideration the strategy, presence, tools and conversation. All the factors must be considered in the forming the business strategy. The probability of measuring the presence of the bu sinesss or the products visibility in the social web is significant for the applicability of enriching the content delivered in terms of increasing the brands value. The message must be conveyed in one or other way (Reynolds et al. 2014). Research questions Primary questions What are the advantages and disadvantages of using social media platforms in business activities? Secondary questions What are the opportunities in using social media in business activities? What can be suggested as the behavioural patterns of using social media users? What is the positive and negative impact that the business has in enriching the brand value through social media? Research design and methodology Qualitative and quantitative research. Qualitative research for this report will be done on the chosen company BHP Billiton. The 5 managers of marketing department will be selected for getting the attitude scale measurement of them towards their system. The other staff of the company is selected for surveying. The qualitative research questionnaires will be based on open ended and the 40 more respondents for the online survey method. The qualitative research method will be for measuring the attitude of the managers towards their own strategy and survey will be interpreted and analysed for further insights in companies effective measure of social media uasge. Reliability and validity of research methodology The two methods of doing research are qualitative and quantitative research. Qualitative method is using the categorical variables and observations in the data and quantitative is using the variables that are numeric or alphanumeric characters. Reliability and validity of research conducting a research is ensuring the validity and reliability of research. These are the main concerns of conducting a research. Reliability The main concern of a designing the research in qualitative and quantitative way is to ensure the reliability of data gathered. This is reliability and validity takes into consideration, the ethics of conducting a research program. Reliability is defined as a testing and evaluation of the data to measure the applicability, transferability and credibility of the measures. Validity The validity of doing any research is take the concept and construct validity approach to maintain the ethics of doing the research. Whereas Concept validity takes into consideration the imperceptivity of conceptions. Variable specification Here the dependent and independent variables are the ones that are identified for doing the research. One of the variables is advantage or disadvantage of using social media for business and therefore, the dependent variable is positive or negative impact of doing research. Research approach and design There can two kinds of approach in doing a research, one is deductive and another is inductive in nature. This research is more inductive and less deductive in nature. In this process, research is done in designing the research, data is then collected, and after careful observation analysis and recommendation is given (Mackey and Gass 2015). Data collection process To initiate the research, primary data will be collected from BHP Billitons official website and the particular companys human resource and marketing managers will be questioned about the social presence of their company. After gathering the primary data the secondary sources like journals in the social media effectiveness topic will be identified and analysed while doing the research. Based on the findings the hypothesis will be constructed and analysed (Flick 2015). Data will be collected by the interview with the managers and online survey of the staff. Sampling method and sample size Sample is selected based in the research design and based in the target audience for the questionnaires prepared (Mackey and Gass 2015). The sample here selected for primary research consists of the human resource managers and marketing or more accurately the digital marketing managers of any company that have effective social presence in the social media through any other portals. The sample size selected is of 50 respondents. The probability sampling approach would be a best approach to conduct this research (Smith 2015). Interview and questionnaires designing The approach to get response in the respondents will be done through structured questionnaires and direct and structured interview method (Taylor 2015). The variables that are identified in the research to more use on are advantage/disadvantage of using social media and business activity that gets positively and negatively affected by those factors. Research limitations The limitation of doing this research lies in the constraint of framing strategy of research that can be useful for further study. Using the social media is has its own limitations like not getting access to different company information used directly or indirectly by the company. The models that are reviewed in the literature review are not independent and entire strategy would fall if organisations do not considers all the factors that needs to be considered (Silverman 2016). Time schedule Figure: Time schedule chart Source: created by author Conclusion Therefore, from the above text it can be concluded that using social media has its pros and cons for a business. Doing the research on this topic and the method doing the research is given in below. Summary of the literature review done on the topic is also discussed briefly. The different aspects of using the primary and secondary method of data collection, interview and questionnaire-forming method is proposed in the later part. The different factors like reliability; validity is discussed in the following chapter. The sampling method and sample size selected for the data is also be included as well with the research limitations and research schedule in a chart. References Flick, U., 2015.Introducing research methodology: A beginner's guide to doing a research project. Sage. Laroche, M., Habibi, M.R. and Richard, M.O., 2013. To be or not to be in social media: How brand loyalty is affected by social media?.International Journal of Information Management,33(1), pp.76-82. Leonardi, P.M., Huysman, M. and Steinfield, C., 2013. Enterprise social media: Definition, history, and prospects for the study of social technologies in organizations.Journal of Computer?Mediated Communication,19(1), pp.1-19. Leung, D., Law, R., Van Hoof, H. and Buhalis, D., 2013. Social media in tourism and hospitality: A literature review.Journal of Travel Tourism Marketing,30(1-2), pp.3-22. Mackey, A. and Gass, S.M., 2015.Second language research: Methodology and design. Routledge. 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